We help businesses tell their unique stories and build their brand through human-centered strategy, marketing communications and design.
About
People's needs are at the center of our strategy, so that brands make meaningful connections and become memorable.
At GBG, we work closely with in-house teams to deliver tailored solutions for each client project.
We draw on a network of seasoned researchers, namers, strategists and designers. Every member of our team has senior-level B2B and B2C experience.
We seek lasting relationships with partners who share our commitment to building great brands through human insight and thoughtful design.
“Gold Brand Group aligns strategy with patient needs, and surpasses expectations, delivering on every aspect of branding, marketing and design for our product portfolio.”
— Anton Petkov, AVP, Global Marketing Devices + Solutions, Sanofi
Strategy
We conduct research and analysis to uncover your brand truth — a powerful, simple idea that expresses your unique value and guides brand decisions
Services include
- Stakeholder Research
- Competitive Analysis
- Category Trends
- Brand Audit
- Brand Positioning
- Brand Architecture
- Naming Strategy
Services
Communications
We develop naming and storytelling frameworks including strategic pillars, messaging and compelling proof points.
Services include
- Naming
- Messaging
- Marketing Claims
- Storytelling
- Copywriting
Design
We bring brands to life through design. Our visual identity systems may include a logo, color palette, typography and imagery.
Services include
- Visual Identity Systems
- Branded Assets
- Usage Guidelines
Method
People-First
By aligning strategy with people’s needs, we humanize brands
Simple
Clarity is our strength. We simplify everything we do to deliver meaningful results
Collaborative
We are adept facilitators, leading global teams across disciplines, cultures and time zones
Design-Driven
We transform insights into identities through thoughtful design
“I’ve come to know Gold Brand Group as a highly reliable, responsive partner who delivers excellent brand strategy work on every project.”
— Karen Heidemann, Head of Diagnostics Communication, Roche
Leadership
Wendy Gold, Principal
Wendy Gold is the Founder of Gold Brand Group with 20+ years of global consulting experience. She leads all GBG client engagements and brand strategy development.
Wendy advises clients on their brand with deep expertise in healthcare and tech, including work with four of the top 10 pharma companies. She has led teams to help launch early-stage startups, transform iconic company identities and develop and develop brand strategies for products, including 15 medical devices and digital health solutions.
Prior to founding GBG, she held senior strategy roles at top branding firms Desgrippes Gobé and Landor Associates. At Landor, she was instrumental in building the firm's digital branding practice. She started her marketing career in the early days of the web at internet pioneers, PointCast and Ikonic Interactive.
Wendy mentors graduate design students and has been faculty at OCAD University and George Brown College.
“GBG is a great marketing ally with a deep understanding of branding and design strategy.”
— Seema Batavia, Former Global Marketing Manager, LifeScan
Clients
Our expertise spans diverse categories with particular depth in healthcare and tech.
